Structure review · example creator · fiscal year 2027REC 00:41:07

Stream like a creator.
Run it like a company

Income from sponsors, affiliate offers, Studio channels and platform payouts flows into an operating company, owned by a holding company that the creator owns. Agency services attach to each part.INCOMESponsorshipsStream reads, product partnershipsAffiliate offersvia celebs.ggManaged channelsShorts and YouTube via StudioPlatform payoutsTwitch, YouTube, Kick$ monthly, one ledgerSTRUCTUREHOLDING COExample HoldingsOwns the operating companyOPERATING COExample Media LLCSigns deals, invoices, pays the teamYouOwner of the holding companyTHE AGENCYSPONSORSHIP DESKFinds brands and negotiates the dealBUSINESS INBOXyourtag@celebs.gg for every brand that callsSPECIALIZED WORKCompany setup, finance, audits, quoted per jobEARLY PAYScheduled payouts, sent early on requestONE STRUCTURE. ONE LEDGER. ONE TEAM.

Celebs Agency is for creators whose channel is growing faster than their business. You get a business inbox, a team that brings in sponsors and negotiates the deals, and people who handle the business side as it grows.

Example structure. Names are illustrative. The right structure depends on where you live and how you earn.

What the Agency does

One team that knows your numbers

We already see your sponsor, affiliate and Studio income in one ledger. The Agency uses that picture to price your deals, plan your business and get you paid, so you don’t start from a blank spreadsheet each time.

Business inbox

yourtag@celebs.gg

A real business address for brand deals

Put yourtag@celebs.gg in your bio, panels and channel About pages. Brands that find you reach a professional inbox, and we help you sort real offers from spam and lowball pitches.

  • Your own address on the celebs.gg domain
  • Inbound offers logged in your dashboard
  • Deals that come to your inbox are yours, with no commission

Sponsorship desk

Streams · products · partnerships

We go out and find the sponsors

Our partnerships team pitches you to brands that fit your audience: stream sponsorships, product partnerships and longer brand deals. We price from your real viewer and engagement data, negotiate the terms, and handle the contract, deliverables and invoicing.

  • Rate cards built from your own numbers
  • Contract terms on rights, exclusivity and payment
  • Deliverables and invoices tracked in your dashboard

Early pay

Scheduled payouts · on request

Get your payout before payday

Payouts we send you run on a monthly schedule. If you need the money sooner, request an early payout against earnings already in your ledger. You see the fee before you accept, and nothing changes if you don’t use it.

  • Based on earnings you’ve already made
  • One flat fee, quoted up front, taken from that payout
  • Optional every month

Specialized work

Quoted per job

Whatever else the business needs

As a channel turns into a company, the questions get bigger: how to set up the business, how to get the books and finances in order, how to apply for financing, how to check it’s all right. Tell us what you need. We’ll handle it ourselves or bring in licensed people who can.

Example deal

What negotiating actually changes

A deal the sponsorship desk brought in. The brand’s first offer is struck through, the agreed terms are marked, and the last column says why each term moved.

Sponsorship term sheet · Headset brand × example creator

Sourced by the Agency · round 2
TermBrand’s first offerAgreedWhy it moved
Fee per stream$800$1,850RatePriced on 30-day average viewers and chat activity, not follower count.
Streams6 over 4 weeks4 over 8 weeksFitSpaced around the creator’s schedule so the plug doesn’t take over the channel.
Exclusivity12 months, all peripherals60 days, headsets onlyScopeKeeps keyboard and mouse deals open for later this year.
Usage rightsPerpetual, all media90 days, organic socialRightsPaid ads using the creator’s face are a separate, paid line.
PaymentNet 90 after campaignHalf upfront, rest Net 30CashMoney arrives while the work is happening.
Content approvalBrand approves each streamTalking points onlyVoiceThe creator keeps editorial control of their own stream.
Contract value $7,400Brand’s first offer $4,800Status Signed, first stream booked

Example deal. Brand, creator and all figures are illustrative.

How we charge

You only pay commission on deals we find

A monthly retainer covers your membership. If a brand finds you on its own, the deal is yours. If our team goes out and lands it, we earn a commission on it. You always know which is which before you sign.

Monthly retainer
Your business inbox, an account manager, inbound offer triage, and your Agency dashboard.
Deals that reach your inbox
No commission. Brands that email yourtag@celebs.gg found you through your own channels.
Deals we bring you
A commission on deals our partnerships team sources, agreed in writing before you sign.
Specialized work
Hourly or a single fee, quoted before any work starts.
alexplays@celebs.ggInbox
  • Partnerships, Example EnergyStream sponsorship for November?
    Inbound · yours
  • Celebs Agency deal deskHeadset brand: 4 streams, terms attached
    Sourced by us · commission
  • Creator team, Example VPN60-second read in your next video
    Inbound · yours
Example inbox. Brands and the creator are illustrative.
October 2026Example creator
12345678910111213141516171819202122232425262728293031
TodayEarly payout landsScheduled payout
Earned in September
$3,412.50
Scheduled date
Oct 31
Early date
Oct 14
Early payout fee
Quoted before you accept
You receive
$3,412.50 minus the quoted fee

Early pay

Your money is already earned. Choose when it lands.

Because your earnings sit in one ledger, we can see exactly what you’re owed before payday. Early pay lets you take it sooner when a new PC, a trip to an event or a tax bill can’t wait.

  1. Open your wallet and pick the payout you want early.
  2. See the fee and the date it will land, before anything is agreed.
  3. Accept, and the money goes to your usual payout method.

How it works

From application to first deal

The Agency takes on a small number of creators at a time, so each one gets a team that knows their channel.

  1. 01 · APPLY

    Application

    Tell us about your channels, your income today and what you need. It takes about ten minutes.

  2. 02 · CALL

    Intro call

    We talk through your channel, your goals and whether the Agency is the right fit.

  3. 03 · PLAN

    Your business plan

    A written plan with your retainer, the services to start with, and who you’ll work with.

  4. 04 · WORK

    Inbox live, deals moving

    Your celebs.gg inbox goes live, and deals, paperwork and payouts show up in your dashboard.

Who it’s for

Built for the stretch between growing and established

Most Agency creators started with celebs.gg offers or Studio and outgrew doing the business side alone. You don’t need to be with us already to apply.

Streaming or posting on a regular schedule
Twitch, YouTube, Kick
Brands have started reaching out
or you think they should
Income from more than one place
sponsors, affiliates, platforms
Ready to treat the channel as a business
entity, books, plan

Not legal, tax or investment advice. Celebs.gg is not a law firm, accounting firm, lender or registered investment adviser. Legal, tax and accounting work is done by licensed professionals.

Commission. Commission applies only to deals our team sources, at a rate agreed in writing before you sign. Deals that come to your business inbox carry no commission.

Early pay. Early payouts are optional, subject to approval and available only for payouts sent by Celebs.gg. The fee is shown before you accept. Terms vary by location.

Examples. Deals, inboxes, figures and structures on this site are illustrative. Results depend on your channel, audience and the brands involved.

Keep streaming.
We’ll run the business

Applications are read by a person, and we reply by email.

Apply to the Agency